Names turn preschoolers into vegetable loversDo you have a picky preschooler who's avoiding their vegetables? A new Cornell University study shows that giving vegetables catchy new names – like X-Ray Vision Carrots and Tomato Bursts – left preschoolers asking for more.
When 186 four-year olds were given carrots called "X-ray Vision Carrots" ate nearly twice as much as they did on the lunch days when they were simply labeled as "carrots."
.... "Cool names can make for cool foods," says lead author Brian Wansink. "Whether it be 'power peas' or 'dinosaur broccoli trees,' giving a food a fun name makes kids think it will be more fun to eat. And it seems to keep working – even the next day," said Wansink.Similar results have been found with adults. A restaurant study showed that when the Seafood Filet was changed to "Succulent Italian Seafood Filet," sales increased by 28% and taste rating increased by 12%. "Same food, but different expectations, and a different experience," said Wansink, author of "Mindless Eating: Why We Eat More Than We Eat More Than We Think."
How about, Mindless Typing of Typing of Book Titles? Here's another, where the researchers decided to open "The Oldest Trick in the Book Book" for publishing:
Politicians can use fear to manipulate public
Arthur Lupia and Jesse O. Menning examined how select attributes of fear affect a politician’s ability to scare citizens into supporting policies that they would otherwise reject. They argue that politicians’ use of fear will depend on critical aspects of mass psychology.
For example, manipulation is more likely when the public doesn’t understand an issue or is unlikely to be able to overcome the fear created by politicians. By contrast, the easier it is for citizens to observe that the politician has made false statements, the less likely it is that politicians will attempt to use fear at all.
It must have taken them the entire Bush presidency to figure that one out.
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